Projects
Get to Know Me Through My Work
A collection of work from my courses and internships, highlighting the skills I’ve honed, challenges I’ve tackled, and the meaningful work I’ve completed through hands-on experiences.
Brand Marketing Consultation- Sundaes Best
In this consulting project, my team collaborated with Sundaes Best to refine their brand positioning and marketing strategy. Through market analysis, consumer surveys, and creative brainstorming, we proposed strategies to emphasize their nostalgic appeal and indulgent qualities, crafting a clear identity to stand out in the competitive confectionery market.
Brand Marketing Consultation- Saratoga Peanut Butter Company
In this consulting project, my team collaborated with Saratoga Peanut Butter Company to analyze their market positioning, identify growth opportunities, and propose innovative strategies. The team conducted industry research, consumer surveys, and competitive analysis to develop tailored branding messages, taglines, and creative concepts that highlight SPBC’s unique offerings in health and adventurous flavors.
SAACHI Backlinking Research
This project aimed to strengthen SAACHI’s online visibility through a comprehensive backlinking plan. I focused on improving domain authority by researching keyword-driven content, engaging bloggers and influencers, fixing broken links, and incorporating strategies like Pinterest optimization for long-term growth.
SAACHI Market Research and Strategy
This project focused on researching and optimizing SAACHI’s market strategy. I analyzed customer demographics, migration trends, and e-commerce behaviors to enhance Shopify performance, improve targeting, and propose creative marketing initiatives, including influencer partnerships and direct mail campaigns.
Lemon Perfect Competitive Analysis
This project involved in-depth research and analysis of the digital presence of competitive beverage brands. I evaluated e-commerce accessibility, social media strategies, and brand presentation to identify strengths, gaps, and actionable improvements, culminating in a comprehensive presentation of findings.